Flying Blue, the Air France-KLM Group’s loyalty program, celebrates 20 years of travel-focused innovation and continues to evolve to become an even greater part of its members' daily lives

Growing membership and international recognition

Initially created for customers of Air France, KLM, and Aircalin, Flying Blue expanded by welcoming TAROM in 2010 and Transavia in 2013. Today, Flying Blue boasts nearly 30 million members across the globe and has partnered with nearly 40 airlines. More than 100 commercial partners are also connected to the program, allowing members to earn and spend Miles both when they travel and in their daily lives.

Recently named “world’s best airline rewards program” by loyalty program specialist Point.me, and “Best Elite Program in Europe and Africa” by the prestigious Freddie Awards, Flying Blue continues to stand out thanks to its numerous benefits, high-quality customer service, and user-friendly experience.

A loyalty program increasingly integrated into members’ daily lives

Since its creation, Flying Blue has introduced a number of key products and services: the Air France and American Express card launched in 1998, replaced by the co-branded Flying Blue x American Express card in 2010, a car rental offer with Hertz, innovations such as Cash & Miles and Flying Blue Shop for Miles in 2018 and the partnership with All, the loyalty program of the Accor group, launched in 2019.

In 2022, the Flying Blue Family feature was launched, allowing family members to pool their Miles. Between 2023 and 2025, new partnerships with Amazon, Uber, Hertz, and French national railway operator SNCF (for purchasing train vouchers in France) have further expanded the ecosystem. The goal each time: to multiply opportunities to earn Miles and help members access rewards and benefits more quickly. Originally designed for frequent travelers, Flying Blue has since evolved into a full-fledged loyalty program, no longer limiting the earning and spending of Miles to the travel sector.

With the new Flying Blue+ mobile app – currently available in the UK and the US – the program continues this transformation. Members can now earn Miles on purchases at Macy’s, Burberry, and Apple. The app is expected to launch in more countries soon.

Flying Blue also enables its members to contribute to the purchase of sustainable aviation fuel or to donate their Miles to NGOs such as the Red Cross, UNICEF, and The Ocean Cleanup. 

In 2024 alone, Flying Blue members donated 450 million Miles, helping support these organizations' operations and missions.

"Turning Miles into Memories, for 20 years”

Over the past 20 years, Flying Blue has successfully adapted to technological, economic, and societal shifts in the travel industry – all while staying true to its mission: creating memorable experiences for its members.

To mark this anniversary, Flying Blue is launching the innovative global campaign “Turning Miles into Memories, for 20 years”, showcasing the program’s evolution and the travel memories created over the years. The campaign highlights Flying Blue’s role in its members’ travel experiences – accompanying them at every stage of life and creating unforgettable moments while adapting to their needs and to changes in society.

Starting June 6, 2025, the campaign will be visible in Paris-Charles de Gaulle, Paris-Orly, Amsterdam Schiphol, and New York JFK airports, as well as on Air France-KLM and Flying Blue’s social media channels including Facebook, Instagram, and music platform Spotify.

Finally, a special promotion, “Miles of Memories”, will offer a select few lucky members from more than 30 countries the chance to revisit iconic destinations within the Air France-KLM network – and create new memories.

About Flying Blue

Flying Blue is the loyalty program of the Air France-KLM group. Created in 2005, it allows more than 29 million members worldwide to enjoy numerous benefits and rewards by earning and spending Miles with multiple airline, commercial, and financial partners. Flying Blue supports its members during their travels and in their everyday lives. Whether for a getaway near home or a journey to the other side of the world, Flying Blue is there to turn every moment into a memorable experience.