23
June 2025
Air France-KLM refreshes the brand of its low-cost arm Transavia
Transavia, the low-cost arm of the Air France-KLM Group, is starting a new page of its history. The Transavia brand has become a familiar name for travelers across Europe. Last year, 23 million passengers travelled with Transavia, an 8.1% increase from 2023.
As Transavia continues to grow, in line with the expansion of its fleet and network, Air France-KLM has decided to refresh its brand, in a subtle way. The logo will evolve to be more modern and powerful, while embodying the sense of boldness which characterizes the brand. The color green will remain in a new, softer shade.
These attributes will progressively be rolled out across all contact points: a new website, new airport signage, as well as an updated aircraft livery.
A first glimpse of the upcoming changes can be seen on an Airbus A320neo currently being assembled in Hamburg, Germany, to be delivered to Transavia France later this year. The aircraft’s tailfin is now visible, and the entire livery will be revealed in the coming weeks.
Transavia currently operates a total of 131 aircraft and is gradually transitioning to a 100% Airbus A320neo family fleet. It offers close to 400 routes across Europe, Northern Africa and the Middle East.
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