Flying Blue honored at the 2026 Freddie Awards with four major distinctions

Each year, the Freddie Awards recognize the best airline and hotel loyalty programs worldwide.

For the Europe/Africa region, Flying Blue secured first and second place in the following categories:

• Program of the Year

• Best Elite Program

• Best Redemption Ability

• Best Customer Service

• Best Promotion - Silver medal for the “Turning Miles into Memories for 20 years” campaign

This recognition is particularly meaningful, as it is based on votes cast directly by travelers. In 2026, more than 4.2 million frequent travelers participated in the Freddie Awards voting process, a record-breaking figure that highlights both the credibility and the international reach of these awards. 

In an intensely competitive market, this achievement reinforces Flying Blue's position as a leading European airline loyalty program and reflects the Air France-KLM Group's commitment to placing innovation and customer experience at the heart of its loyalty strategy. 

This momentum is reflected in a number of recently launched initiatives designed to make Flying Blue an even more integral part of its members' everyday lives. Among them, a new offer developed through the partnership with Apple now allows Flying Blue members to earn Miles when purchasing selected Apple devices and redeem them for future purchases or experiences. In total, more than 100 commercial partnerships are now active with leading brands such as Uber, Booking, and the SNCF (French national rail operator), demonstrating the program's strong momentum. 

About Flying Blue

Flying Blue, the loyalty program of the Air France-KLM Group, supports more than 35 million members in both their travels and everyday lives. Through a network of more than 40 airline and 100 commercial partners, it provides access to over 1,000 destinations worldwide. Members can earn and redeem Miles both while traveling and through everyday activities, thanks to features designed around their needs, including Family Miles pooling, monthly Promo Rewards, opportunities to earn Miles or contribute to the purchase of sustainable aviation fuel, and a status system based on Experience Points rather than spending alone. Named the World's Best Loyalty Program by Point.me for two consecutive years, Flying Blue stands out by focusing on what members truly value: greater flexibility, broader reach, and genuinely rewarding benefits.