The corporate loyalty program of Air France, KLM and several airline partners, known as bluebiz, has been renewed and refreshed with more than just a new look & feel but additional features and benefits for its members. Details include:
- More airline partners added to the program
Today, it is announced that Virgin Atlantic(1) will join the program following the recent addition of Kenya Airways.
Patrick Alexandre, EVP Commercial Sales & Alliances, said: ‘We are very glad to welcome Virgin Atlantic in bluebiz. Our joint SME customers will benefit from a unique commercial offer adapted to their business travel needs. This announcement comes with the renewal of the program which aims at making bluebiz even more clear and even more simple to use. Our goal is to make bluebiz the most preferred corporate loyalty program.’
Now up to 8 airlines (Air France, KLM Royal Dutch Airlines, Delta Air Lines, GOL Linhas Aéreas, China Eastern Airlines(2), China Southern Airlines, Kenya Airways & Virgin Atlantic) in selected markets are members of the corporate loyalty program.
Bluebiz members will benefit from immediate savings when their employees travel on partner airline’s flights.
- A committed and responsible program
Many companies around the world have introduced social responsibility initiatives into their business strategy. To support them in this commitment, bluebiz members now have the opportunity to participate in the CO2ZERO program that allows them to use their blue credits to offset their CO2 emissions related to their travel with Air France, KLM and Delta Air Lines.
- Purchase, saving and (re)booking simplified
Ancillary products (seats & luggage) can be purchased online when booking on airfrance.com and KLM.com. A new simpler incentive scheme has been introduced in all markets based on the price of the ticket you have purchased, the higher the value of the ticket, the more blue credits you will earn.
In addition, it is now possible to purchase upgrades and rebook with blue credits directly online at KLM.com. An option to allow travel agents to book and ticket award bookings has been introduced in most markets.
Key points for the program
- Bluebiz has over 200,000 members in more than 125 markets
- Members can earn and burn blue credits on 8 airline partner’s flights
- One blue credit is one unit of local currency making it simple to earn with the new revenue based incentive scheme
- All taxes and surcharges are included in the price of an award ticket and published fares and availability are used and paid for with blue credits. There are no hidden extras meaning a free ticket is a free ticket!
- Members benefit from the AFKL Corporate Benefits Program offering 10 specific benefits for bluebiz members including name changes, later payment options and corporate recognition throughout their customer journey with priority handling of travellers in case of disruptions
- Bluebiz has been recently awarded the Best SME Airline Loyalty Programme 2019 in the UK by SME magazine. The Air France-KLM Group was also awarded the SME Airline Group of the Year 2019 by the same publication.
Full details, conditions and terms of the program can be found at the website: www.bluebiz.com
(1) Only in the UK, China, Hong Kong & South Africa
(2) Only from Paris-Charles de Gaulle, Amsterdam-Schiphol and Shanghai
About Air France-KLM
A global giant with a strong European base, the Air France-KLM Group’s main areas of business are passenger transport, cargo transport and aeronautical maintenance.
Air France-KLM is the leading Group in terms of international traffic on departure from Europe. It offers its customers access to a network covering 302 destinations in 114 countries thanks to Air France, KLM Royal Dutch Airlines and Transavia. With a fleet of 548 aircraft and 101.4 million passengers carried in 2018, Air France-KLM operates up to 2,300 daily flights, mainly from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.
Its Flying Blue frequent flyer programme is one of the leaders in Europe with over 15 million members.
Together with its partners Delta Air Lines and Alitalia, Air France-KLM operates the largest transatlantic joint venture with more than 275 daily flights.
The group also offers cargo transport and aeronautical maintenance solutions.
Air France-KLM is also a member of the SkyTeam alliance which has 19 member airlines, offering customers access to a global network of over 14,500 daily flights to more than 1,150 destinations in more than 175 countries.