As a follow-up step on the memorandum of understanding (MoU) signed in The Hague recently, Air France-KLM and China’s leading digital travel platform Ctrip.com today signed a strategic framework agreement.
Whereas the MoU has established the will to work together, this framework agreement quickly brings the cooperation to the next level identifying six specific key objectives Ctrip and Air France-KLM will be working on, ranging from distribution, marketing to service and loyalty topics. Under this framework, Air France-KLM and Ctrip will utilize and integrate their expertise and resources to provide the Chinese market with a wider array of comprehensive travel services and products.
"I am glad that with the signature of this strategic framework agreement, Air France-KLM and Ctrip are taking the recently signed MoU to the next level. We will elaborate on the possibilities to broaden our distribution channels and foster better customer loyalty. We are continuously upgrading our products and services and through this partnership with Ctrip we will be able to improve the offering for our Chinese customers and further consolidate our position on the ever-growing China market, “said Antoine Pussiau, Senior Vice President Asia Pacific of Air France-KLM at the ceremony.
Jane Sun Jie, Ctrip’s CEO added: “Europe has become one of the most popular outbound tourist destinations for Chinese tourists. Our strategic partnership with Air France KLM, the leading airline group from Europe, will be a win-win strategy for both of us. It will enable us to offer more options for travellers over China-Europe route in the most flexible and integrated way possible.”
China is the largest market for Air France-KLM in Asia Pacific. In winter 2018, Air France and KLM operate 78 direct flights to 9 destinations in Greater China (Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Xiamen, Wuhan, Hong Kong, and Taipei). With its partners China Southern Airlines, China Eastern Airlines, and Xiamen Airlines, Air France and KLM offers up to 118 flights to China.
As the largest online travel agency in China, Ctrip offers a flight network connecting more than 5,000 cities around the globe. Via Ctrip.com, customers have access to real-time pricing and availability, and benefit from a more streamlined booking experience for their entire trip.