Transavia France strengthens its strategic position in Lyon


The Air France-KLM Group’s low-cost airline has announced five new destinations on departure from Lyon, representing a seat capacity increase of 70%! With the ambition of transporting half a million customers in 2016 on departure from the city, inhabitants of Lyon looking for a getaway will now be able to fly off to Agadir, Faro, Lisbon, Rhodes and Valencia*. The Company with a base in Lyon for the past 6 years continues to gain market share in the city of Lyon in order to offer its customers an even wider choice of flights. 

To reach this objective, over the past six years, Transavia has been competing on the basis of its historic flight offering to 7 countries (Algeria, Spain, Greece, Israel, Morocco, Portugal, Tunisia) and is now able to meet a real demand for direct flights on departure from the Rhône-Alpes-Auvergne region. City-break destinations only a few hours away from Lyon are highly appreciated by the company’s leisure customers. By optimizing its flight schedule (over 20 new routes) and its attractive fares, starting at 31€ inc. tax one-way, Transavia can both win over globetrotters and business travellers who already make up 10% of its customer base. 

Nathalie Stubler, CEO of Transavia France, sees this city as an area of major opportunities for driving the Company’s ambitions – “We are capitalizing on our base in Lyon as it represents a significant potential. This dynamic city is attractive, and a leading socio-economic and touristic hub. We are constantly working to develop new projects designed to improve our existing offer.

Transavia thus continues to grow, in continuation of the winter season. In March 2016, the Company is launching a new base in Munich, offering its customers 18 destinations on departure from Germany to Belgium, Croatia, Denmark, Spain, Italy, Morocco, the Netherlands and Portugal. With 4 Boeing 737-800 based in Munich, Transavia will operate over 101 weekly flights on departure from the Bavarian capital during the 2016 summer season.  

Transavia also continues to expand its activity on departure from all its bases with 36 new destinations. Air France-KLM’s low-cost arm will serve a total of 95 destinations in 26 countries. 12 new Boeing 737-800 will join its fleet, comprising a total of 69 aircraft at the end of the summer season (October 2016). 

*in addition to the 11 destinations already served – Algiers, Athens, Funchal, Heraklion, Marrakech, Monastir, Oujda, Porto, Seville, Tel Aviv and Tunis