With 25 million members, Flying Blue, the Air France-KLM group’s loyalty program, has reached a milestone. To celebrate its 10th anniversary, the program has created a unique event with Open Your Skeyes, a totally immersive unique music concert on a mobile App.
As from 9 November 2015, come and celebrate Flying Blue’s 10th anniversary on openyourskeyes.com and on the FLYINGBLUE 360 App (free download). Then enjoy a unique concert by the band Talisco, who reveal their track "The Keys" with an exclusive totally immersive 360° music video.
To film this concert, fourteen cameras mounted on a custom-designed structure were required to produce fairytale travelling images under the natural arches of Legzira Beach in Morocco. Talisco can then be seen in a frantic race in slow motion mode, starting by day and continuing by night in the sublime Moroccan sky.
This immersive experience is accompanied by two complementary videos. The first is a one-to-one interview with members of the band. In the second, viewers can admire a 360° view of Legzira Beach, unspoilt and timeless, which is reserved for them for the occasion, and wonder at the site’s amazing natural arches.
Talisco, who express a taste for travel and feelings with their song "The Keys", are in perfect harmony with the Open Your Skeyes concept. The FLYINGBLUE 360 App opens a window onto a fantasy world where adventure and discovery go hand in hand.
To enjoy this experience, download the FLYINGBLUE 360 App available on Smartphone on App Store and Google Play and go behind the scenes of the event on openyourskeyes.com.
Flying Blue in a nutshell:
- 10 years old already;
- One of the leading loyalty programs in Europe ;
- 25 million members;
- 64.7 billion Miles earned in 2014, the equivalent of 430,000 round-the-world tickets;
- A program with 35 airlines and more than 100 non-airline partners;
- Winner of the “Best Loyalty Program” award for three years running at the prestigious Freddie Awards.
Talisco is a pop-rock band, with a raw, vintage sound. The band met in 2013 and brought out a début single Your Wish. The band is constantly reinventing itself around the theme of travel, discovery and adventure.
About Flying Blue
Flying Blue, one of the leading loyalty programs in Europe with 25 million members, has 35 members airlines including Air France and KLM, and over 100 non-airline partners. The more members travel, the more their loyalty is rewarded. With the Flying Blue card, customers can access the numerous services designed to make traveling more enjoyable. At www.airfrance.fr and www.klm.com, members can check their account, directly book "award tickets" or ask for missing Miles to be added to their account. At www.flyingblue.com, they can easily book promotional "award tickets" which are only available online: Promo-Awards. There is also information on how to earn and spend Miles and the complete list of all partner offers in the "Flying Blue Store". For new members, the presentation of Flying Blue is detailed with a description of the benefits of different statuses explained using videos and tutorials.