Air France-KLM’s digital transformation in the spotlight at the Hub Forum


On 10 and 11 October, the HUB Institute digital think tank is organizing the Hub Forum at the Maison de la Mutualité, a series of conferences and round tables involving the leading players in the field of innovation, marketing and digital, including Air France-KLM. The two-day event involves 3,000 participants, with 24 workshops and debates led by a hundred or so participants.

Jean-Marc Janaillac, the group’s Chairman and CEO, was invited to close the first day of discussions and share his vision of digital transformation within the group and its impact on the customer experience.
 

Two awards for Air France-KLM teams

This first day was followed by an awards ceremony, the Hub Awards, which reward the most innovative initiatives in four categories. The winners were selected by a jury made up of experts from major French and international companies.

The Air France-KLM Group received the "New keys of the customer relationship on Messenger" award in the "Marketing and Customer Experience" category, for the development of its customer service on Facebook Messenger with 24/7 availability in 7 languages ​​as well as the sending of travel documents and flight information and the activation of chatbot in particular for handling baggage issues.

The group's expertise in data management and artificial intelligence applied to aeronautical maintenance was also highlighted, with a special mention for predictive maintenance tools (Prognos) developed by Air France-KLM, which anticipate and streamline aircraft maintenance operations for greater efficiency and safety.