In April 2016, the Air France-KLM group won several awards in Greater China. The award for "Best Airline of the Year", awarded at the China MICE Industry Awards and the award for "Best European Airline" awarded at the Flyertea Annual Awards allow the Group to position itself as a major player in the tourism industry in China. With this latest prize, awarded by a jury made up only of customers, Air France-KLM stands out from its competitors thanks to the strength of its network, its two main hubs in Europe and the elegance of the service offered on board, particularly appreciated by Chinese customers.
Air France has also figured among the list of Condé Nast Traveler China Reader's Choice 2016 drawn up by Condé Nast Traveler magazine, a reference in terms of high-end tourism. Finally, on 25 March 2016, Air France was awarded the "2015 China New Advertising Golden Award" for its advertising flim France is in the Air at the 10th edition of the China Advertising Annual Awards in Shanghai.