From 15 to 17 June, the Air France-KLM Group was present at the Viva Technology trade show with a 400 sq. m lab, constituting a real showcase of innovation for the Group. Over this three-day event, Europe's leading air transport group invited the event's 66,000 visitors to discover numerous examples of its expertise in digital technologies and presented its innovation strategy.
Four challenges, five winners
For the Viva Technology event, the Group had invited start-ups from all over the world to work on four strategic themes focusing on the travel experience of the future and respond to the problems posed by a constantly changing sector. These subjects were definitely a source of inspiration to project leaders as a total of 310 start-ups proposed solutions in response to the questions posed by the group.
The 32 start-up finalists presented their solutions to a jury of Air France experts present at the Company's lab and after presenting their projects, five winners were finally selected -
- In response to the first challenge “How can we better anticipate customer needs using big data and machine learning?", the jury selected two start-up co-winners – Citron with its chatbot that recommends the best places to go out, and Vchain, which proposes a solution to anonymously check customer data.
- For the second challenge “How can we use artificial intelligence to improve our customers' travel experience?”, the Air France experts selected Trip Uniq's app which offers travellers the possibility to contact a local host proposing personal recommendations at their destination.
- For the third challenge, “How can we use virtual reality to improve our customers' travel experience?”, the jury selected Plattar, a startup proposing an augmented reality solution for travellers.
- For the fourth challenge “How can we improve the experience of Group employees around the world?”, the jury selected Duuoo's project of an app allowing managers to support and build better relationships with their team members with a 1-on-1 meeting system.
The five project leaders selected for each of these challenges have won a “Proof of Concept” with Air France, giving them the possibility to test their solution in real conditions with a pilot project over a specific period and market. They also earn miles as part of a participatory funding project with the Flying Blue frequent flyer programme, through which Flying Blue customers can decide to donate miles to financing initiatives.
Air France-KLM at Viva Technology in a few figures -
- 66,000 visitors at the Viva Technology trade show;
- 400 sq. m dedicated to the travel experience of the future at Air France-KLM's Future of Travel lab;
- 310 start-ups proposed solutions in response to the Group's 4 challenges;
- 32 start-up finalists invited to the lab, for pitches lasting 244 minutes overall;
- 25 participants over 3 days sharing their vision of innovation and the future of travel;
- Close to 200 people enjoyed an immersive virtual reality travel experience on board a Business class cabin with “Immediate Boarding”;
- 250 people tested the “Optimal reality” seat.