On 3 November 2015, Rudy Salles, Deputy of the Alpes-Maritimes region, Deputy Mayor of Nice for Tourism and International Relations, representing Christian Estrosi, Deputy Mayor of Nice, President of the Nice-Côte d'Azur Conurbation and Patrick Alexandre, EVP Commercial, Sales and Alliances Air France-KLM signed a partnership agreement designed to promote the French Riviera.
This agreement defines strengthened cooperation in areas related to the development of the economy and international tourism in the region, support of actions undertaken by the Conurbation in terms of innovation, “intelligent mobility” and sustainable development, as well as the promotion of the destination abroad via Air France-KLM's global network.
The agreement also encompasses targeted actions on four priority markets, Russia, USA, Brazil and China – joint communication campaigns promoting the destination of Nice and its region for tourism and business opportunities; joint encounters with travel agents on these markets to increase the number of tourists, notably during the low season; joint assignments with companies based in these four countries and with partner airlines, with the support of Air France-KLM local teams, to promote exchanges with the Conurbation.
On this occasion, Patrick Alexandre stated: “I am very happy and proud to sign this agreement between the Nice-Côte d'Azur Conurbation and the Air France-KLM Group. This partnership is a strong sign, allowing Air France-KLM to reassert its commitment to the French regions. This marks a new, ambitious phase in the cooperation between our teams, serving the economic and tourist development of Nice and its region”.
Christian Estrosi added: “The economic diversification that we have instigated, based on innovation, has made Nice Côte d'Azur the world's 4th largest smart city. This partnership with Air France-KLM will enable us both to extend our intelligent mobility initiatives, as well as promote Nice as a leading international destination.”
This initiative forms part of the Air France-KLM Group's action plan to further promote France abroad in the cities it serves.
Air France-KLM, the leading air transport group in the region
Air France-KLM and its partners Delta Air Lines and Alitalia transport some 3.5 million customers per year, including 1.2 million foreign passengers, to Nice and the French Riviera. Committed to promoting France, notably Nice, the second largest airport in France after Paris, and the French Riviera worldwide, Air France-KLM reaffirms its 70-year, sustainable service to the region.
During the 2015-2016 winter season, Air France-KLM operates with its partners more than 188 weekly flights on departure from Nice-Côte d'Azur airport and offers -
- 4 destinations operated by Air France - Lille, Lyon, Nantes and Paris, from 49 € including tax, one-way;
- 48 direct weekly flights to 5 destinations operated by HOP! Air France - Bordeaux, Strasbourg, Metz, Rennes and Toulouse. The single, simple and attractive fare offer on this domestic network in France includes hand baggage (up to 12 kilos), an in-flight snack and choice of seat.
- 56 direct weekly flights to 4 destinations in Corsica operated by Air Corsica - Ajaccio, Bastia, Calvi, Figari.
- 3 international and European destinations including Amsterdam (operated by KLM and Transavia), Rotterdam, Eindhovern (operated by Transavia), Rome (operated by Alitalia) and a direct flight to New York with 4 weekly frequencies currently operated all year-round by Delta Air Lines.
The Nice Côte d'Azur Conurbation
Attracting 5 million visitors per year, tourism accounts for 30% of the Nice Côte d'Azur Conurbation's economic wealth. As the principal driver of French economy, tourism generates some 2 billion euros in economic benefits. The 2nd largest airport in France with 11.6 million passengers in 2014, and 2nd national destination for business tourism with over 500,000 congress attendees per year, Nice Côte d'Azur has begun its industrial transformation to promote economic diversification by taking up the challenges of innovation, new technologies, connected healthcare and eco-industries.