On 28 April 2016, Air France-KLM's loyalty program, Flying Blue, won awards in five categories at the 2016 Freddie Awards ceremony that recognizes the world's best airline and hotel travel loyalty programs. These prizes are awarded by international frequent travellers. In total, 3.7 million customers voted, demonstrating the scope and relevance of these awards.
For the Europe/Africa region, Air France-KLM was awarded first prize in the following categories -
- "Program of the year", for the 4th year running ;
- "Best promotion", coinciding with the 10th anniversary of the Flying Blue frequent flyer program ;
- "Best customer service" ;
- "Best redemption ability", with Miles that can be exchanged for airline tickets or goods and services.
Thanks to the Flying Blue frequent flyer program's credit card American Express, the Group was also awarded "Best Affinity Credit Card".
"This international recognition supports our teams' efforts to tailor our program to our customers and offer them the best possible service, 24/7 worldwide. Winning five prizes out of seven categories encourages us to further strengthen the program's appeal, an initiative we began a few months ago." stated Adeline Challon-Kemoun, Executive Vice President Marketing, Digital and Communication Air France-KLM.
Flying Blue, one of the leading loyalty programmes in Europe
Flying Blue, the Air France-KLM Group's loyalty programme, has 27 million members and groups together some 35 airlines with over 100 non-airline partners. Each time they travel, customers can earn Miles and use them to pay for other flights, benefit from car rentals, trips and more.